The main goal is to post a huge amount of content and get the first 15,000 subscribers to the account. You can help us. If you like the content, share it with your friends, save it and comment on the post. And we will be very grateful to you! And the overall goal is to become the most famous and popular basic clothing store in Europe :) We have a big journey ahead of us which we are happy to show off on social media. Be sure to subscribe to @howtowear_shop and shop our site!

My name is Aleksandra, soon Aleksa and I am writing this article. Delighted to meet you! We are the Alexandre and Aleksandra Pastemps family, and we are the founders of the brand. Keep clicking forward if you want to know how the brand came to be.

The idea for the brand came a long time ago and has gone through my whole life. When I was young, I often drew interesting futuristic models and clothes on paper. As a teenager, I researched my style and actively experimented with my appearance, changing my hair color almost every month. When I was 18, I realized what style I like, but because of the huge selection in stores, I didn't know what to choose. So each time I left with the same things. By the time I was 23, I had an obscene amount of clothes in my closet, out of which it was impossible to make an outfit. So I wore the same clothes every day. It turned out that I not only have a problem with a functional closet, but also with many girls. And also my husband! :) When buying clothes, no one knows how best to combine clothes, what colors to choose and what best suits your body type. So when I quit my job at the end of 2022, I actively started thinking about what I should do next in life. And I thought a clothing store would be a good idea. I took the problems of many girls and combined them into one solution. Read about it in the next block.

The name "How to wear" shows the value of the brand: how to wear. We're not just a clothing store, but a fashion community that helps you find your own style and gives you tips on how to do it. So you can find a lot of useful information and videos in our articles, stories and reels. All the girls are absolutely unique, just like the style. But one thing that unites us all is style DNA – a wardrobe staple. That is why the entire assortment of the brand consists of good quality basic clothes. The brand's main mission is to unite girls and help them become a new version of themselves.